Inspiration
As a sculptor, David was fascinated by cable, drawn to this spiral form—a symbol of connectivity—found in nature and throughout history: from ancient to modern art, and in today’s industrial innovations. Since we introduced our first Cable design in 1982, the twisted helix has become an instantly recognizable brand signature.
As a sculptor, David was fascinated by cable, drawn to this spiral form—a symbol of connectivity—found in nature and throughout history: from ancient to modern art, and in today’s industrial innovations. Since we introduced our first Cable design in 1982, the twisted helix has become an instantly recognizable brand signature.
As a sculptor, David was fascinated by cable, drawn to this spiral form—a symbol of connectivity—found in nature and throughout history: from ancient to modern art, and in today’s industrial innovations. Since we introduced our first Cable design in 1982, the twisted helix has become an instantly recognizable brand signature.