David Yurman has partnered with American artist Jill Magid to create
limited-edition 18K rose gold amulets inspired by Magid’s acclaimed public
art project—Tender, commissioned by Creative Time.

David Yurman has partnered with American
artist Jill Magid to create limited-edition 18K
rose gold amulets inspired by Magid’s acclaimed
public art project—Tender, commissioned by
Creative Time.

Tender by Jill Magid

Tender by Jill Magid

For Tender—Jill Magid’s public art project—120,000 US 2020 pennies were disseminated into
the economy last fall. Adding up to a single $1,200 COVID-19 stimulus check, the coins were
edge engraved with the phrase “THE BODY WAS ALREADY SO FRAGILE” and distributed
mainly through NYC bodegas across all five boroughs. With an average circulation of 40
years, Tender will exist as long as the pennies are in use, creating enduring public dialogue on
the fragility of our bodies, economy and body politic amid the COVID-19 pandemic.

For Tender—Jill Magid’s public art
project—120,000 US 2020 pennies were
disseminated into the economy last fall. Adding up
to a single $1,200 COVID-19 stimulus check, the
coins were edge engraved with the phrase “THE
BODY WAS ALREADY SO FRAGILE” and
distributed mainly through NYC bodegas across
all five boroughs. With an average circulation of 40
years, Tender will exist as long as the pennies are
in use, creating enduring public dialogue on the
fragility of our bodies, economy and body politic
amid the COVID-19 pandemic.

According to our founder, David Yurman, “giving back to our neighbors and communities is
what makes us human.” We are proud to help support our hometown of New York City
through limited-edition 18K rose gold amulets. Created in partnership with Jill Magid, the
solid gold designs are inspired by Magid’s Tender pennies and edge-engraved with the same
text, rendering each as a wearable seal and personal talisman. David Yurman will donate
100% of net profits from these amulets beginning June 1, 2021 to benefit RIVER FUND’s
efforts in addressing hunger and poverty in NYC.

According to our founder, David Yurman,
“giving back to our neighbors and communities
is what makes us human.” We are proud to help
support our hometown of New York City
through limited-edition 18K rose gold amulets.
Created in partnership with Jill Magid, the solid
gold designs are inspired by Magid’s Tender
pennies and edge-engraved with the same text,
rendering each as a wearable seal and personal
talisman. David Yurman will donate 100% of net
profits from these amulets beginning June 1,
2021 to benefit RIVER FUND’s efforts in
addressing hunger and poverty in NYC.

This New York-based nonprofit serves 160,000
households in all five boroughs with the mission
to feed and empower those living in poverty.

This New York-based nonprofit serves 160,000
households in all five boroughs with the mission
to feed and empower those living in poverty.

SHOP THE COLLABORATION

SHOP THE COLLABORATION